The Kitchen SF
After a very deep and iterative process of research, analysis, and color study— after color study (after color study), The Kitchen landed on "gradients" for their brand refresh. Not just any gradients (you're probably thinking of the super digital gradient types i.e. Lyft and Pandora)
but the symbol and idea behind a gradient itself. You see, The Kitchen doesn't do anything just because it's trendy. The Kitchen is mysteriously familiar attracting unique, quirky characters that will round out their passion for community through Jewish values.
The gradient is a traditional rainbow ink roll. Using printing inks, it's a classic, warm and meaningful landing pad for joining the community.
It represents the raw, perfectly-imperfect blend of contributors you'll meet at their events.
Obviously, we didn't stop after just one gorgeous gradient. I developed a system of these color pairings for future roll-outs along with new letterhead and business cards.