The Community I Love

I have pervaded many communities since moving to the West. It's my go-to trick in getting to know an area and it's people, based on shared interests. The highlight of my design-minded year is SF Design Week, a lot of designers share that opinion. I never take for granted the fact that this city is an absolute mecca for design in the USA bursting with talented peers all trying to do the same thing—enjoy the design community, enjoy people that get what you do, what you're trying to do. SFDW16 was all a bit sweeter for me because I reflected deeply on my growth since 2015. I've been on my own for that much longer, I've now been designing, strategizing, writing and managing here for a year. Not to mention playing and coaching volleyball, taking typography classes and doing a bit of travel. All these communities have welcomed me with open arms, but it's my v. intimidating game face that's kept me here, fighting to find my life's work. (Game face pictured below featuring my boss/mentor J Levine and his hella fly jacket).


Back from the d[e]ad

If you've looked through my work, first of all bless you—you've made a big impact on my tiny data capture, secondly you probably saw some logo marks I've made. My #1 client, my dad (back at it again with the great home brews) requested a new label for his latest and greatest American Wheat beer, "Ace In The Hole." I let him choose because I love suspense and duh, he's the client. Can one limit the number of dad-design revisions??


People (including me sometimes) are forgetting that tolerance and freedom are the two founding values of America. The best way to defend our nation and it's values is not to engage in war. The answer I think is to, of course continue upholding our commitment to being a place of refuge and understanding. There is an increasing level of indifference in the younger generations, mine included! Awareness about the past and future is what will save us, and the decisions we make now affect that outcome. Let the super-sonic-soul of this Alabama Shakes video ignite your inner passion for doing the right thing.


My holiday craft this year* is meant to inspire a renewal of tolerance and support especially for things I can't understand. 


*a-wreath-a franklin

West Coast Anniversary

As of the 1st week of November, I have been living in CA for A YEAR! (victory dance emoji). I have pushed myself through so much, and have given all my energy to my future. I have had A LOT of support and can't thank these people enough, you know who you are. So much of my success is credited to these people, but also to seizing the opportunity. Sometimes that opportunity I consider dumb luck, but you still have to be bold enough to follow up. This post-college journey is the hardest thing I've ever done, my anxiety has never been higher and I've never been more excited, self-aware and hungry for more.  I recently shared with my best pen pal Ed, a short list of just some of the highlights (and lowlights because those are equally important) which I will now share with you!

  • finding a volleyball family—teamname: Shelby and the Asians, you can find us at In-N-Out  
  • learning to LOVE spicy food
  • conserving water
  • witnessing my first-ever knife fight in broad daylight
  • landing a part-time job
  • pretending to be a yoga teacher, and holding a class
  • rooting for the Warriors, NBA 2015 champs
  • going to a Giants' game 
  • my first SFDW
  • seeing 3EB in concert with my best-west-friend-forever
  • getting my first tattoo
  • learning how to properly floss my teeth (can't afford more cavities)
  • that time I accidentally microwaved sushi—stupid take-out boxes
  • my not-so-secret Bahstin accent = (Shelby + beer)
  • Dyno-bites cereal (way better than Fruity Pebbles, hands down) (see cavities)
  • my die-hard faith to DD coffee—no red cup drama, thanks
  • winning Bagheera's love (when Uncle John's gone, but still <3)
  • participating in a live studio audience...and winging it
  • my first intense backpacking/camping/hiking trip
  • going to Vegas with my lad friends 
  • becoming a freelance designer IRL 

There's still so much I want to do like join a protest, take classes and adopt a succulent! Here's to the future. 

A Fine Line


Look at me, doing experimental, playful things for work! This was for a philanthropy client, their organization is the common thread between their diverse community of supporters and charitable giving. They work hard to connect donors with their values and help them to support and manage those plans. This was a weekend-long project of setting the type(thread), re-setting it after the wind took it, or I breathed too hard, or idk something random happened—and then the photo shoot! Trying and trying and trying to work this thread on the fine line between thoughtful, emotive and professional versus too crafty, DIY or sloppy. Tedious work is great for focusing in on finer details, something I don't do enough. I'm always thinking bigger picture or wayyyy far ahead! Are you investing in your values? 

OMGM - [Oh Metro Goldwyn Meyer.]

If there is a physical space that has perfected UX and UI it's the city of Las Vegas. I traveled there for work and play and therefore got to take in all of the...charm. It is a mecca for the great escapers! I stayed at the MGM with some of my crazy lad-friends from the UK and we partook in as much of the city-sanctioned sin as we could afford. There were a few big UX features that I noticed right away due to how much they annoyed/amazed me.
1. THAT PLACE IS A MAZE. There is only one way in and out and it's very hard to find. It's also conveniently passed all the slots, tables, restaurants, bars, high-roller rooms, pools, nightclubs, pool-clubs. They literally have everything right there, why would you leave...right? You're forced to look up at all of it especially because the carpet is horrifically patterned and confusing, it was like the The Cheesecake Factory's mothership! 
2. You should need a passport to visit, it feels like "the protectorate of Vegas, it's another world. Everyone there seems in a trance, just trying to get from one indulgence to another.
3. Your every move is controlled by knowing where the next air-conditioned space is! 112 DEGREES, are you kidding? The "dry-heat" thing is total crap, it's hot so the best place is either in the pool or in the cool, dark casino.  

I know all this is sounding doom and gloom-y, but I DID enjoy my stay there. I totally loved observing all these pre-determined features and watching myself and others follow blindly! Crazy creepy and wicked irresistible. Thanks to my dreamr associates for our team meeting, bright future ahead!