Mega Cute Trends

These are a few graphic directions for the subject of company culture speaker and author, Josh Levine's latest webinar. I explored ideas around mega trends, innovation, experimentation, future forecasting, and growth. Loving the challenge of using this really fun typeface called Ohm and making it look like neon lettering signs. Which one would you choose? I would research something science-y and cool just as an excuse to use the beaker one. 

astronaut inspired by


Hi Universe, it's me Shelby, again...

Lately I have been listening to several great podcasts hosted by several amazing women.  Two in particular are heavily resonating with me.

Most recently #Hashtags&Stilettos host Sakita Holley—founder and CEO of House of Success, a NY-based lifestyle PR firm shared her practice of writing down her intentions for the new year in the form of a personal letter (this is an older episode). She addresses it to herself, intentionally intimate and direct. In the episode she reads the letter and describes how deeply shocked she felt on Jan 1, 2018 realizing that almost everything she wrote down happened—in exactly the way she wrote that it would. By simply penning her goals in detail she basically wished them in to fruition.

I believe that journaling and making lists is effective in getting things done but I've never heard of things happening so magically close to how a person imagined they would. I was really inspired by Sakita's experience and I've been practicing vocal intentions on my own, speaking about where I want to go and how I think I can get there. This simple practice alone has introduced me to 2 fashion-involved colleagues that I would have never met on my own.

The second invigorating interview I listened to was a chat between show host Myleik Teele and guest star Kahlana Barfield Brown, InStyle's Beauty Editor At-Large. Hearing her personal glow-up from intern, to editor's assistant, to boss lady in charge was really energizing. Like I wanted to jump on a plane and make NYC my newest challenge immediately (obv not, yet). She kept vocalizing how laser-focused she was at the start of her career in getting to where she wanted to be, where I want to be one day — fashion. I'm channeling my inner Kahlana work-horse and taking on more opportunities to dip in to the fashion world and create a spot for myself whenever and however I can. Not the exact spot that KBB holds but, something similar utilizing my skills for design, writing, and directing.

As always, thanks mom for keeping me in your prayers.

Fashion, Fashion! Where art thou??

Fashion, Fashion! Where art thou??

A New Type of Swagger

I am so missing taking classes at CCSF. A year ago I took a Typography class to refresh my knowledge and revive my appreciation for lettering, kerning, leading, and tracking. Within this class I had the opportunity to participate in educational group crits with a very diverse class. Yes it certainly felt good to already have background knowledge and experience using type to convey an idea, but I learned so much more the second time around from my passionate teacher, and my curious, focused peers. Experiencing type through someone that truly loves it, loves interpreting it was worth every penny and extra hours of work, after work. We even got time on the Vandercook! I didn't have time to manage coaching, work, and class last fall so here's to more and better juggling in 2017.

The Community I Love

I have pervaded many communities since moving to the West. It's my go-to trick in getting to know an area and it's people, based on shared interests. The highlight of my design-minded year is SF Design Week, a lot of designers share that opinion. I never take for granted the fact that this city is an absolute mecca for design in the USA bursting with talented peers all trying to do the same thing—enjoy the design community, enjoy people that get what you do, what you're trying to do. SFDW16 was all a bit sweeter for me because I reflected deeply on my growth since 2015. I've been on my own for that much longer, I've now been designing, strategizing, writing and managing here for a year. Not to mention playing and coaching volleyball, taking typography classes and doing a bit of travel. All these communities have welcomed me with open arms, but it's my v. intimidating game face that's kept me here, fighting to find my life's work. (Game face pictured below featuring my boss/mentor J Levine and his hella fly jacket).


Back from the d[e]ad

If you've looked through my work, first of all bless you—you've made a big impact on my tiny data capture, secondly you probably saw some logo marks I've made. My #1 client, my dad (back at it again with the great home brews) requested a new label for his latest and greatest American Wheat beer, "Ace In The Hole." I let him choose because I love suspense and duh, he's the client. Can one limit the number of dad-design revisions??

A Fine Line


Look at me, doing experimental, playful things for work! This was for a philanthropy client, their organization is the common thread between their diverse community of supporters and charitable giving. They work hard to connect donors with their values and help them to support and manage those plans. This was a weekend-long project of setting the type(thread), re-setting it after the wind took it, or I breathed too hard, or idk something random happened—and then the photo shoot! Trying and trying and trying to work this thread on the fine line between thoughtful, emotive and professional versus too crafty, DIY or sloppy. Tedious work is great for focusing in on finer details, something I don't do enough. I'm always thinking bigger picture or wayyyy far ahead! Are you investing in your values?