This could be the beginning of an entire exploration or just a lil' bonus project. I have been working with Department of Here founders on all things brand. From website, logo, to business card, they're brand elements are all cohesive and clean. These swatches came from random inspiration, but I realized while putting together their mini-brand guide they're perfect af for this SF-based urban brand strategy agency. Naturally, I couldn't resist adding the neighborhood names. Stay tuned for that San Francisco brand guide!
These are a few graphic directions for the subject of company culture speaker and author, Josh Levine's latest webinar. I explored ideas around mega trends, innovation, experimentation, future forecasting, and growth. Loving the challenge of using this really fun typeface called Ohm and making it look like neon lettering signs. Which one would you choose? I would research something science-y and cool just as an excuse to use the beaker one.
Lately I have been listening to several great podcasts hosted by several amazing women. Two in particular are heavily resonating with me.
Most recently #Hashtags&Stilettos host Sakita Holley—founder and CEO of House of Success, a NY-based lifestyle PR firm shared her practice of writing down her intentions for the new year in the form of a personal letter (this is an older episode). She addresses it to herself, intentionally intimate and direct. In the episode she reads the letter and describes how deeply shocked she felt on Jan 1, 2018 realizing that almost everything she wrote down happened—in exactly the way she wrote that it would. By simply penning her goals in detail she basically wished them in to fruition.
I believe that journaling and making lists is effective in getting things done but I've never heard of things happening so magically close to how a person imagined they would. I was really inspired by Sakita's experience and I've been practicing vocal intentions on my own, speaking about where I want to go and how I think I can get there. This simple practice alone has introduced me to 2 fashion-involved colleagues that I would have never met on my own.
The second invigorating interview I listened to was a chat between show host Myleik Teele and guest star Kahlana Barfield Brown, InStyle's Beauty Editor At-Large. Hearing her personal glow-up from intern, to editor's assistant, to boss lady in charge was really energizing. Like I wanted to jump on a plane and make NYC my newest challenge immediately (obv not, yet). She kept vocalizing how laser-focused she was at the start of her career in getting to where she wanted to be, where I want to be one day — fashion. I'm channeling my inner Kahlana work-horse and taking on more opportunities to dip in to the fashion world and create a spot for myself whenever and however I can. Not the exact spot that KBB holds but, something similar utilizing my skills for design, writing, and directing.
As always, thanks mom for keeping me in your prayers.
As I'm rounding out my fourth year as a professional designer I'm starting to wonder what is next. I think all creatives start to feel that pull, looking for the next creative challenge to solve. Of course, I love design. I love what visual communication has given me. Landing a career in San Francisco as a graphic designer was certainly a very real, scary dream. But this next one feels twice as daunting. Like I'm afraid to break it or do it wrong, or something. This must mean that it's really really important to me, right?
"But you can't do the thing," says the little voice inside.
Through working with one of my mentors I'm learning that the "but" is my inner critic kicking in. When you start to drift off in to a daydream of something you've always wanted to do, your inside voice conveniently reminds you that, "it's too risky, you will probably fail. Don't." And for me, that secret dream job is in fashion, on fashion, around fashion, you get the point. My love for it is simple—clothes allow me to express myself with such fluidity. I can alter my look to match my very moody self. Getting dressed is a creative problem I find endlessly thrilling and I'm done ignoring that thrill. I am going to put myself in more situations to find a path that leads to fashion. Holy shit, pray for me.
I am so missing taking classes at CCSF. A year ago I took a Typography class to refresh my knowledge and revive my appreciation for lettering, kerning, leading, and tracking. Within this class I had the opportunity to participate in educational group crits with a very diverse class. Yes it certainly felt good to already have background knowledge and experience using type to convey an idea, but I learned so much more the second time around from my passionate teacher, and my curious, focused peers. Experiencing type through someone that truly loves it, loves interpreting it was worth every penny and extra hours of work, after work. We even got time on the Vandercook! I didn't have time to manage coaching, work, and class last fall so here's to more and better juggling in 2017.
I have pervaded many communities since moving to the West. It's my go-to trick in getting to know an area and it's people, based on shared interests. The highlight of my design-minded year is SF Design Week, a lot of designers share that opinion. I never take for granted the fact that this city is an absolute mecca for design in the USA bursting with talented peers all trying to do the same thing—enjoy the design community, enjoy people that get what you do, what you're trying to do. SFDW16 was all a bit sweeter for me because I reflected deeply on my growth since 2015. I've been on my own for that much longer, I've now been designing, strategizing, writing and managing here for a year. Not to mention playing and coaching volleyball, taking typography classes and doing a bit of travel. All these communities have welcomed me with open arms, but it's my v. intimidating game face that's kept me here, fighting to find my life's work. (Game face pictured below featuring my boss/mentor J Levine and his hella fly jacket).
If you've looked through my work, first of all bless you—you've made a big impact on my tiny data capture, secondly you probably saw some logo marks I've made. My #1 client, my dad (back at it again with the great home brews) requested a new label for his latest and greatest American Wheat beer, "Ace In The Hole." I let him choose because I love suspense and duh, he's the client. Can one limit the number of dad-design revisions??
Look at me, doing experimental, playful things for work! This was for a philanthropy client, their organization is the common thread between their diverse community of supporters and charitable giving. They work hard to connect donors with their values and help them to support and manage those plans. This was a weekend-long project of setting the type(thread), re-setting it after the wind took it, or I breathed too hard, or idk something random happened—and then the photo shoot! Trying and trying and trying to work this thread on the fine line between thoughtful, emotive and professional versus too crafty, DIY or sloppy. Tedious work is great for focusing in on finer details, something I don't do enough. I'm always thinking bigger picture or wayyyy far ahead! Are you investing in your values?