A Fine Line

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Look at me, doing experimental, playful things for work! This was for a philanthropy client, their organization is the common thread between their diverse community of supporters and charitable giving. They work hard to connect donors with their values and help them to support and manage those plans. This was a weekend-long project of setting the type(thread), re-setting it after the wind took it, or I breathed too hard, or idk something random happened—and then the photo shoot! Trying and trying and trying to work this thread on the fine line between thoughtful, emotive and professional versus too crafty, DIY or sloppy. Tedious work is great for focusing in on finer details, something I don't do enough. I'm always thinking bigger picture or wayyyy far ahead! Are you investing in your values?