This could be the beginning of an entire exploration or just a lil' bonus project. I have been working with Department of Here founders on all things brand. From website, logo, to business card, they're brand elements are all cohesive and clean. These swatches came from random inspiration, but I realized while putting together their mini-brand guide they're perfect af for this SF-based urban brand strategy agency. Naturally, I couldn't resist adding the neighborhood names. Stay tuned for that San Francisco brand guide!
I used to struggle to find great fitting jeans. Every now and then I'd get lucky at Old Navy or American Eagle. The fact that I fit in to those sizes and still had limitations says a lot about size in the [fashion] world. There are few garments I love more than great fitting denim— it goes with everything and is almost never out of style. It's a classic fabric, so who is making it available to peeps of all sizes??
Once I started spending a bit (a lot) more money did I find jeans that fit better. Right now, my dresser drawers are loyal to 7FAMK, I have 2 pairs each in a different style. What I never knew about quality denim is the real kicker...you do not [I REPEAT: DO NOT] have to wash them for like, 5 wears at least! They fit my butt and my lazy laundry habits.
My next jeans quest will be for the new G-STAR SHAPE recently released by G-Star Raw. They're doing great things in sustainable fashion with their most sustainable jeans ever. Mette, a creative and dance extraordinaire is the spokeswoman and let me just say that Mette Towley can speak for me any time! She's got a tight fade, attitude, and that woman can DANCE. Watch her promo vid here.
These are a few graphic directions for the subject of company culture speaker and author, Josh Levine's latest webinar. I explored ideas around mega trends, innovation, experimentation, future forecasting, and growth. Loving the challenge of using this really fun typeface called Ohm and making it look like neon lettering signs. Which one would you choose? I would research something science-y and cool just as an excuse to use the beaker one.
Lately I have been listening to several great podcasts hosted by several amazing women. Two in particular are heavily resonating with me.
Most recently #Hashtags&Stilettos host Sakita Holley—founder and CEO of House of Success, a NY-based lifestyle PR firm shared her practice of writing down her intentions for the new year in the form of a personal letter (this is an older episode). She addresses it to herself, intentionally intimate and direct. In the episode she reads the letter and describes how deeply shocked she felt on Jan 1, 2018 realizing that almost everything she wrote down happened—in exactly the way she wrote that it would. By simply penning her goals in detail she basically wished them in to fruition.
I believe that journaling and making lists is effective in getting things done but I've never heard of things happening so magically close to how a person imagined they would. I was really inspired by Sakita's experience and I've been practicing vocal intentions on my own, speaking about where I want to go and how I think I can get there. This simple practice alone has introduced me to 2 fashion-involved colleagues that I would have never met on my own.
The second invigorating interview I listened to was a chat between show host Myleik Teele and guest star Kahlana Barfield Brown, InStyle's Beauty Editor At-Large. Hearing her personal glow-up from intern, to editor's assistant, to boss lady in charge was really energizing. Like I wanted to jump on a plane and make NYC my newest challenge immediately (obv not, yet). She kept vocalizing how laser-focused she was at the start of her career in getting to where she wanted to be, where I want to be one day — fashion. I'm channeling my inner Kahlana work-horse and taking on more opportunities to dip in to the fashion world and create a spot for myself whenever and however I can. Not the exact spot that KBB holds but, something similar utilizing my skills for design, writing, and directing.
As always, thanks mom for keeping me in your prayers.
As I'm rounding out my fourth year as a professional designer I'm starting to wonder what is next. I think all creatives start to feel that pull, looking for the next creative challenge to solve. Of course, I love design. I love what visual communication has given me. Landing a career in San Francisco as a graphic designer was certainly a very real, scary dream. But this next one feels twice as daunting. Like I'm afraid to break it or do it wrong, or something. This must mean that it's really really important to me, right?
"But you can't do the thing," says the little voice inside.
Through working with one of my mentors I'm learning that the "but" is my inner critic kicking in. When you start to drift off in to a daydream of something you've always wanted to do, your inside voice conveniently reminds you that, "it's too risky, you will probably fail. Don't." And for me, that secret dream job is in fashion, on fashion, around fashion, you get the point. My love for it is simple—clothes allow me to express myself with such fluidity. I can alter my look to match my very moody self. Getting dressed is a creative problem I find endlessly thrilling and I'm done ignoring that thrill. I am going to put myself in more situations to find a path that leads to fashion. Holy shit, pray for me.
This could be the start of a new(?) hashtag. My appreciation for sketches has seriously amplified since entering the professional world. I've always loved the brainstorming process but sketching is a physical tracking system for ideas. I've gotten way better at knowing when I have/haven't pushed far enough in to my brains for the unique solution. Here are some sketches from one of the logos on my Marks & Logos page: Box Joint. Mo' gridded sheets mo' better.
I am so missing taking classes at CCSF. A year ago I took a Typography class to refresh my knowledge and revive my appreciation for lettering, kerning, leading, and tracking. Within this class I had the opportunity to participate in educational group crits with a very diverse class. Yes it certainly felt good to already have background knowledge and experience using type to convey an idea, but I learned so much more the second time around from my passionate teacher, and my curious, focused peers. Experiencing type through someone that truly loves it, loves interpreting it was worth every penny and extra hours of work, after work. We even got time on the Vandercook! I didn't have time to manage coaching, work, and class last fall so here's to more and better juggling in 2017.