Denim X Denim X Denim X Denim

I used to struggle to find great fitting jeans. Every now and then I'd get lucky at Old Navy or American Eagle. The fact that I fit in to those sizes and still had limitations says a lot about size in the [fashion] world. There are few garments I love more than great fitting denim— it goes with everything and is almost never out of style. It's a classic fabric, so who is making it available to peeps of all sizes??

Once I started spending a bit (a lot) more money did I find jeans that fit better. Right now, my dresser drawers are loyal to 7FAMK, I have 2 pairs each in a different style. What I never knew about quality denim is the real do not [I REPEAT: DO NOT] have to wash them for like, 5 wears at least! They fit my butt and my lazy laundry habits.

My next jeans quest will be for the new G-STAR SHAPE recently released by G-Star Raw. They're doing great things in sustainable fashion with their most sustainable jeans ever. Mette, a creative and dance extraordinaire is the spokeswoman and let me just say that Mette Towley can speak for me any time! She's got a tight fade, attitude, and that woman can DANCE. Watch her promo vid here.

Mette in the new G-Star Shape jeans

Mette in the new G-Star Shape jeans

A gratuitous photo of myself in, yes, denim.

A gratuitous photo of myself in, yes, denim.

Mega Cute Trends

These are a few graphic directions for the subject of company culture speaker and author, Josh Levine's latest webinar. I explored ideas around mega trends, innovation, experimentation, future forecasting, and growth. Loving the challenge of using this really fun typeface called Ohm and making it look like neon lettering signs. Which one would you choose? I would research something science-y and cool just as an excuse to use the beaker one. 

astronaut inspired by


Hi Universe, it's me Shelby, again...

Lately I have been listening to several great podcasts hosted by several amazing women.  Two in particular are heavily resonating with me.

Most recently #Hashtags&Stilettos host Sakita Holley—founder and CEO of House of Success, a NY-based lifestyle PR firm shared her practice of writing down her intentions for the new year in the form of a personal letter (this is an older episode). She addresses it to herself, intentionally intimate and direct. In the episode she reads the letter and describes how deeply shocked she felt on Jan 1, 2018 realizing that almost everything she wrote down happened—in exactly the way she wrote that it would. By simply penning her goals in detail she basically wished them in to fruition.

I believe that journaling and making lists is effective in getting things done but I've never heard of things happening so magically close to how a person imagined they would. I was really inspired by Sakita's experience and I've been practicing vocal intentions on my own, speaking about where I want to go and how I think I can get there. This simple practice alone has introduced me to 2 fashion-involved colleagues that I would have never met on my own.

The second invigorating interview I listened to was a chat between show host Myleik Teele and guest star Kahlana Barfield Brown, InStyle's Beauty Editor At-Large. Hearing her personal glow-up from intern, to editor's assistant, to boss lady in charge was really energizing. Like I wanted to jump on a plane and make NYC my newest challenge immediately (obv not, yet). She kept vocalizing how laser-focused she was at the start of her career in getting to where she wanted to be, where I want to be one day — fashion. I'm channeling my inner Kahlana work-horse and taking on more opportunities to dip in to the fashion world and create a spot for myself whenever and however I can. Not the exact spot that KBB holds but, something similar utilizing my skills for design, writing, and directing.

As always, thanks mom for keeping me in your prayers.

Fashion, Fashion! Where art thou??

Fashion, Fashion! Where art thou??

Sketchy Sunday

This could be the start of a new(?) hashtag. My appreciation for sketches has seriously amplified since entering the professional world. I've always loved the brainstorming process but sketching is a physical tracking system for ideas. I've gotten way better at knowing when I have/haven't pushed far enough in to my brains for the unique solution. Here are some sketches from one of the logos on my Marks & Logos page: Box Joint. Mo' gridded sheets mo' better.

A New Type of Swagger

I am so missing taking classes at CCSF. A year ago I took a Typography class to refresh my knowledge and revive my appreciation for lettering, kerning, leading, and tracking. Within this class I had the opportunity to participate in educational group crits with a very diverse class. Yes it certainly felt good to already have background knowledge and experience using type to convey an idea, but I learned so much more the second time around from my passionate teacher, and my curious, focused peers. Experiencing type through someone that truly loves it, loves interpreting it was worth every penny and extra hours of work, after work. We even got time on the Vandercook! I didn't have time to manage coaching, work, and class last fall so here's to more and better juggling in 2017.