Valuing the Values that You Value: Philanthropy Reinvigorated
The Jewish Community Foundation is a formidable Bay Area organization helping people connect to what they hold dearest. Whether it's through faith, family or community JCF wants to help, and these people know what they're talking about.
Before you is the result of an entire visual and verbal language overhaul. The Foundation needed a new set of tools and vocabulary to continue connecting with their current donors but also attracting a new audience (looking at you mature millennials with or without kids).
Who knew they would totally love this bright orange-red we selected from the color palette? (Pssst, I did).