Philanthropy Reinvigorated

The Jewish Community Foundation is a formidable Bay Area organization helping people connect to what they hold dearest. Whether it's through faith, family or community JCF wants to help, and these people know what they're talking about.

Before you is the result of an entire visual and verbal language overhaul. The Foundation needed a new set of tools and vocabulary to deepen connections with their current donors and attract a new audience (looking at you maturing millennials with or without kids). Trust me, I was just as shocked they loved this bright orange-red we selected for the color palette?

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Design and production: Shelby Jones | Art Direction: Josh Levine